Marketing Partnerships

CREATE WIN-WIN COLLABORATIONS TO DRIVE GROWTH FOR YOUR BRAND

Puzzle pieces demonstrating the different types of marketing partnerships that one could create
Puzzle pieces demonstrating the different types of marketing partnerships that one could create
 

Unlock the Power of Brand Partnerships

Are you looking to expand your reach, engage new audiences, and grow your brand without overspending? Marketing partnerships offer a cost-effective way to achieve these goals. By collaborating with like-minded brands, you can leverage shared resources to amplify your impact and create mutually beneficial collaborations.

With extensive experience developing successful partnerships across industries including entertainment, retail, consumer packaged goods and more, Michan helps marketers navigate the process with ease.

Through personalized consultation for marketing leaders and teams, Michan provides the insights, tools, and strategies you need to integrate partnerships into your marketing strategy. Whether you’re looking to enhance brand awareness, drive engagement, or reach new customers, Michan is here to guide you every step of the way.

 

Supporting Your Marketing Goals

Michan partners with mid-to-large-sized established brands ready to:

  • Expand their reach and connect with new audiences

  • Boost engagement and brand awareness through strategic collaboration

  • Maximize marketing resources to drive cost-effective growth

How We Can Work Together

Marketing Partnership Consulting

Through consulting and advising, Michan educates and advises marketers on how they can integrate partnerships into their overall marketing strategy. She provides the tools, resources, and expertise needed to design a partnership framework that aligns with your goals and sets you up for success.

What You’ll Gain:

  • A step-by-step partnership plan tailored to your business

  • Turn-key resources with ready-to-use templates

  • Actionable guidance and training to help your team implement partnerships confidently and effectively

Program Elements:

  • Partnership Tips and Best Practices: Learn proven strategies for building mutually-beneficial collaborations

  • Vision & Strategy Session: Define your goals and create a custom partnership plan in a collaborative session

  • Partnership Ideation: Brainstorm potential like-minded partners and creative partnership ideas to bring your vision to life

  • Design Your Asset Package: Identify your brand’s unique assets and determine the value they bring to a partnership

  • Craft Your Pitch: Learn how to craft a compelling pitch email and supporting materials to engage potential partners

  • Prospecting Guidance: Tips for building relationships and negotiating mutually-beneficial deal points

  • Resources & Templates: Ready-to-use tools to simplify the process and keep your team organized

Consulting engagements are custom-designed and priced to meet the specific needs of your business. To discuss how partnership marketing can work for you, schedule a complimentary consultation and take the first step toward creating impactful collaborations.

 

Let’s talk!

Book a complimentary consultation

Best Practices for Creating
Successful Marketing Partnerships

  • Approach partnerships with an open, collaborative mindset

  • Listen and use curiosity to learn about others' business objectives

  • Consider how your organization can provide value

  • Create an integrated partnership that has mutual benefits

  • Evolve and grow together


What People are Saying