
Marketing Partnerships
CREATE WIN-WIN COLLABORATIONS TO DRIVE GROWTH FOR YOUR BRAND
Unlock the Power of Brand Partnerships
Are you looking to expand your reach, engage new audiences, and grow your brand without overspending? Marketing partnerships offer a cost-effective way to achieve these goals. By collaborating with like-minded brands, you can leverage shared resources to amplify your impact and create mutually beneficial collaborations.
With extensive experience developing successful partnerships across industries including entertainment, retail, consumer packaged goods and more, Michan helps marketers navigate the process with ease.
Through personalized consultation for marketing leaders and teams, Michan provides the insights, tools, and strategies you need to integrate partnerships into your marketing strategy. Whether you’re looking to enhance brand awareness, drive engagement, or reach new customers, Michan is here to guide you every step of the way.

Supporting Your Marketing Goals
Michan partners with mid-to-large-sized established brands ready to:
Expand their reach and connect with new audiences
Boost engagement and brand awareness through strategic collaboration
Maximize marketing resources to drive cost-effective growth
How We Can Work Together
Marketing Partnership Consulting
Through consulting and advising, Michan educates and advises marketers on how they can integrate partnerships into their overall marketing strategy. She provides the tools, resources, and expertise needed to design a partnership framework that aligns with your goals and sets you up for success.
What You’ll Gain:
A step-by-step partnership plan tailored to your business
Turn-key resources with ready-to-use templates
Actionable guidance and training to help your team implement partnerships confidently and effectively
Program Elements:
Partnership Tips and Best Practices: Learn proven strategies for building mutually-beneficial collaborations
Vision & Strategy Session: Define your goals and create a custom partnership plan in a collaborative session
Partnership Ideation: Brainstorm potential like-minded partners and creative partnership ideas to bring your vision to life
Design Your Asset Package: Identify your brand’s unique assets and determine the value they bring to a partnership
Craft Your Pitch: Learn how to craft a compelling pitch email and supporting materials to engage potential partners
Prospecting Guidance: Tips for building relationships and negotiating mutually-beneficial deal points
Resources & Templates: Ready-to-use tools to simplify the process and keep your team organized
Consulting engagements are custom-designed and priced to meet the specific needs of your business. To discuss how partnership marketing can work for you, schedule a complimentary consultation and take the first step toward creating impactful collaborations.
Let’s talk!
Book a complimentary consultation
Best Practices for Creating
Successful Marketing Partnerships
Approach partnerships with an open, collaborative mindset
Listen and use curiosity to learn about others' business objectives
Consider how your organization can provide value
Create an integrated partnership that has mutual benefits
Evolve and grow together